google analytics reports explained


with updated data. 1 goal with the blog is making it a great resource for people working with WordPress. We’re Drupal, WordPress, and CMS web experts. With a one date range pre-selected, click “Behavior,” then click “Site Content,” and then click “All Pages” underneath. However, if a person only visits one page and leaves then Google analytics puts them in the zero to 10 seconds category. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Follow my thorough walk-through and you’ll see what you might have been missing from your web analytics. If mobile usage is down compared to other devices, then you may need to look at improving the functionality of the mobile version of your site.

This was formerly known as “Visitors.” This represents the number of times a user was active on your website.

Here you can see the Google Analytics homepage interface…

Ideally, you want traffic to be arriving at your site from numerous sources, rather than a single traffic stream.

Alright, so you’ve opened up Google Analytics and now you’re brought to the Audience overview by default.

If you want to learn more about how to use Google Analytics to identify, block, and filter referrer spam and ghost spam, visit our past blog post. This Behavior report will show you your top pages and give you a quick idea of what content is performing and which pages aren’t.

So you want to create a WordPress blog… Congratulations! When she isn't online she likes walking by the sea, coffee, and traveling anywhere and everywhere. • Comparing % of new sessions and average session duration against previous time periods to measure performance improvement or loss.

Quality assurance on your e-commerce website’s online store will ensure your business is profiting, instead of losing potential sales. ► Website not looking or working right? If you already know how to select different date/time periods to compare web traffic fluctuations against each other, just skip over to the next section. This is the percentage of users who only visit one page of your website and leave. ss_form.domain = 'app-1MDQHOS.marketingautomation.services';

You should now have a detailed flow chart for all the web traffic within the date period you have selected: Now, click a page that receives a lot of traffic and then you will be given the options to “Highlight traffic through here” or “Explore traffic through here.”. That means your site loads up fine on different types of mobile, tablet, and desktop computers on different sets of browsers. Here’s how those 4 options look in Google Analytics, in respective order: It’s also certainly worth knowing that there are several other demographic options to choose from, aside from location. If you have content that answers a user’s question and you want that person to only go to one page of your website, then a high bounce rate would be desired. If you want your website to be successful, then it is crucial that you use a comprehensive analytics tool like Google Analytics. Google Analytics is a popular free tool, provided by Google. This represents an estimated percentage of sessions that came from new users. Let’s break down these 7 important reports into 3 categories: Audience, Acquisition, and Behavior. The Reports menu on the left-hand side of the page lets you access deeper reporting for specific areas: Other important aspects of the Google Analytics interface include…. Normally, you want this rate to be as low as possible. The arrow underneath the graph will open annotations.

So here’s our starting point for choosing your hosting service and checking top ranking providers.

Sure, Google Analytics provides a multitude of reports that help business owners, non-profit executives, and brand marketers alike interpret website performance…but it’s A LOT of information to deal with.
All rights reserved. Click the Secondary dimension drop-down and choose Social Action from the menu to see which pages led visitors to take action(+1 or circle). WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome!

Here’s how it looks like on this example website whose name I’ll keep secret…, (click here to open above image screenshot in new window). If you have your conversion tracking set up properly on your website, the conversions at a dollar amount will be visible for each device category, and when broken down further, browser category as well—see screenshots below: Checking via Google Analytics to ensure you have the optimal user experience for each device and browser combination will maximize your business conversions all across the board. In fact, 66% of all websites using analytics technology are now using Google Analytics. The information that appears in these is preset by Google Analytics , and gives an insight into the data on every part of your site, from your audience demographics to the channels through which they find your … For example, if you’ve been focusing on social media, you should look for a good amount of traffic from Social. install WordPress locally? In fact, 66% of all websites using analytics technology are now using Google Analytics. Join now (it’s free)! Google Analytics works by recording a website’s data and then presenting it in in-depth tables, charts, and graphs.

Google Analytics is a great tool to understand how your website is doing and what areas need improvement.

This is the metric by which users and visitors find your site. Directions, ©2003 - 2020 Ocreative. Find the problems and fix them, otherwise this could harm your business. With the rise of the mobile, performing careful multi-platform QA is essential.

So, after clicking through “Site Content,” then “All Pages,” and then picking a specific webpage of your choice, click the “Secondary Dimension” drop-down box to display the text box.

Each page’s row contains other useful data—see screenshot image: Alright, so let’s breakdown how people are getting to that specific webpage. Our no.

While the visual graph maps out the % of new user sessions by default, you can change this metric by clicking the drop-down box at the top-left (you can also select a second metric to graph for comparison): Reviewing different time & date periods as well as comparing your web traffic fluctuations is great for many reasons, including: • Understanding the average peak points for web traffic, including the time of day, day(s) of the week, month(s) of the year, etc. This represents the average amount of time a user spends during a session on your website. In this article, we will break down Google Analytics and talk about the important reports you should be looking at to improve your website. This is a simple feature, but a very important one. ... There’s plenty of space on the internet for everybody. This represents the total number of pages that were viewed on your website.

However, at first glance, the sheer number of tables and charts can seem overwhelming. Google Analytics is a great tool to understand how your website is doing and what areas need improvement.

Or it may also not be clear to the reader where to go next on your site after they have finished an article.

You should see a list of all Source/Medium combinations, sorted by the ones that drive the most user sessions. Audiences in Analytics. Believe it or not, but knowing how to make a website from scratch is one of the more essential skills you should master as a small business owner in this day and age. 8 Solutions That Always Work, Consider some of the most important analytics that you should monitor, Discuss how to analyze this data so you can gain a better understanding of how your audience is engaging with your website, Cover how to use this data to improve your WordPress site and marketing strategies, Analyze which pages are receiving the highest number of views, Study which pages your visitors are joining you and leaving you on. Either way, your target location(s) for potential customers/clients could be in different countries, states, or cities. You can also set it up to allow Google to e-mail you the report every month, week, etc. Google Analytics is a popular free tool, provided by Google.

Further stats on devices used can be found under Audience → Mobile → Overview.

var ss_form = {'account': 'M7IwMwAA', 'formID': 'BcGBDQAgCAOwi5YMBYzvbPj_C7bFsJmE6xqp2RAprOHpeN1SfQ'}; It can feel like a blitzkrieg of metrics and data, especially if you’re a beginner to Google Analytics. ss_form.height = '1000'; Analyzing your site’s traffic will help you understand how your audience is interacting with your content and let you see how your site is performing over time. Knowing where the majority of your audience lives will help you localize and personalize your blog articles. Megan is a freelance writer who loves all things WordPress.

// ss_form.hidden = {'Company': 'Anon'}; // Modify this for sending hidden variables, or overriding values. In addition to performance, ... Want to install XAMPP and WordPress – aka. You can then use this data to inform your content management strategy and publish more of the same content that is appealing to your audience. - Ensure your online marketing strategy contains all the digital marketing necessities to maximize your business’ growth and profit, while beating out the competition.

In October of 2017, Dorey officially joined forces with Eclipse Media Solutions in order to offer our clients bigger, better, and faster web development services. Well, don’t worry; that is where we come in!

Low returning visitor numbers means your audience doesn’t like your website enough to return. Select Acquisition → Overview from the left-hand menu of the Google Analytics interface. In October of 2017, Dorey officially joined forces with Eclipse Media Solutions in order to offer our clients bigger, better, and faster web development services. Here are some of the questions those reports can answer: Understanding where your website traffic is coming from will help you grow your audience in the future.

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